With the concept "Say YES to the summer," we created the Pocket Beauty, a platform that offers women beauty information that they can take anywhere. On the Philips website, they can find tips on health and beauty provided by specialists. This way, we placed the Satinelle shavers as synonyms of freedom and convenience, two characteristics that every woman seeks in summertime. With an online campaign and dissemination in social networks, they watched the movie and could experience their own tribute to the YES at the Philips website.

Launch creative





Credits:

Concept: Alexandre Lima, Daniel Lacroce, Fred Siqueira e Ricardo Diniz
Creative VP: Raphael Vasconcellos
Creative Director: Fred Siqueira
Art Director: Daniel Lacroce
Copywriter: Ricardo Diniz
Design: Daniel Lacroce
Film Production: Bossa Nova Films
Sound Design: Bossa Nova Films
Photographer: Bossa Nova Films
Motion: Bossa Bossa Nova Films
Programmer: Bossa Nova Films