Creation of the Johnnie Walker Black Label’s 2009 concept and identity. The challenge was create
the concept that will be adapted by others agencies in others medias. The project also includes the
digital and interactive mentor, something like a degustation class.

Launch creative

Created @ Wunderman.





Credits:

Concept: Daniel Lacroce, Rodrigo Jatene, Vinícius
Mariano e Adriano Abdalla
Creative VP: Eco Moliterno
Creative Director: Rodrigo Jatene / Adriano Abdalla
Art Director: Daniel Lacroce
Copywriter: Vinícius Mariano
Design: Daniel Lacroce / Rafael Willians
Motion: Ricardo R2 Martins / Colméia
Programmer: Marcelo Nishio / Colméia
Video Production: Colméia
Sound Design: Panela