Concept. This was the brief. To introduce Johnnie Walker Green Label on the digital
environment first was necessary to develop a concept and after to create new
initiatives. So, we created a site full of experiences where users would embark on
a sense journey, in which he discovers the best kept secret of the Walker family.

Launch creative

Created @ Wunderman.



Credits:
Concept: Rodrigo Jatene / Adriano Abdalla / Daniel Lacroce / Vinícius Mariano / Ricardo R2 Martins
Art Director: Rodrigo Jatene / Alexandre Prado / Daniel Lacroce / Fabiano Rosa
Copywriter: Adriano Abdalla / Vinícius Mariano
Creative Director: Rodrigo Jatene / Adriano Abdalla
Creative VP: Eco Moliterno
Designer: Daniel Lacroce / Fabiano Rosa
Motion: Ricardo R2 Martins / Priscila Garcia
Programmer: Alexandre AMF Ferreira / Rhenan Faria
3D Motion Designer: Magdiel Castro
Sound Designr: Gavi Soundtrack