Hit the Road , Rediscover and Fortune Tellerwer were created for a Land Rover’s brand campaign.
The different kinds of interaction invite users to experiment going beyond.

Don’t be afraid to get lost. Hit the road and go beyond.

Awards: Cannes Lions 2008, Shortlist / / LWA 2009, Shortlist

Produced at Wunderman.


Credits:

Concept: Rodrigo Jatene / Adriano Abdalla / Daniel Lacroce /
Vinícius Mariano
Art Director: Rodrigo Jatene / Daniel Lacroce
Copywriter: Adriano Abdalla / Vinícius Mariano
Creative Director: Rodrigo Jatene / Adriano Abdalla
Creative VP: Eco Moliterno
Designer: Fernando Drudi / Daniel Lacroce
Illustrator: Carmelo di Lorenzo
Motion: Ricardo R2 Martins / Maurício Reis / Priscila Garcia
Programmer: Ivan Martinez / Rhenan Faria
Sound Designr: MCR Records