To promote the world’s most pure vodka and this unique destillation process we created an on-line
action that brought back to life the tradition from the Russian’s Czars.
First the user could interact with the history of a Czar in his palace and learn about rarity and
exclusivity. After that, they could travel through the splash of vodka used as the main navigation
and learn more about the heritage of Smirnoff Black.

On the website, users could participate and discuss about the best recipes and moments to
appreciate this unique vodka.

Launch creative

Produced at Wunderman.



Credits:
Concept: Alexandre Prado/ Adriano Abdalla / Rodrigo Jatene
Art Director: Alexandre Prado / Rodrigo Jatene
Copywriter: Vinícius Mariano
Creative Director: Alexandre Prado
Creative VP: Eco Moliterno
Designer: Daniel Lacroce / Nivea Matsumi
Motion: Ricardo "R2"