With the concept " We live to tell stories" , we wanted to position the brand with an emotional appeat on board of a Land Rover Defender we all become storytellers. Starting with a TV series on Discovery Travel & Living, a channel with a great appeal to the target, we launched a brand entertainment action also
involving website, online and offline campaigns, out of home, direct marketing, among others.

Awards: Cannes Lions 2009, Silver

Launch creative

Produced at Wunderman.





Credits

Concept: Adriano Abdalla, Rodrigo Jatene
Creative VP: Eco Moliterno
Creative Director: Adriano Abdalla, Rodrigo Jatene
Media Director: Fabiana Baraldi
Art Director: Rodrigo Jatene, Marcelo Zampini, Daniel Lacroce, Guilherme Médici
Copywriter: Adriano Abdalla, Rodrigo Cavalcanti, Renato Duó
Designer: Bruno Parlato, Rafael Willians, Luiz Paulo Alegrethi, Daniel Lacroce, Guilherme Médici
Motion: Ricardo R2 Martins, André Finhana, Maurício Reis, Ricardo Chapira, Priscila Garcia
Programmer: Ivan Martinez, Marcelo Nishio
Produced by: Fuego Digital
Executive Director: Michel Gubeissi
Director & Screenplay: Helga Simões
Producer: Talita Campos
3D + Motion Design: Felipe Machado