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Change 2012
Banco Itaú believes people can change the world in 2012. For that, we honor those people who want to make a difference in 2012. First we invite people to send...
integrated campaign
Itaú Paperless
Client: Itaú Bank. Brief: Engage the core target to change your habits. Switch the printed statement for the online balance. Insight: Use paper only when...
TV
,
Integrated Campaign
We live to tell stories
With the concept " We live to tell stories" , we wanted to position the brand with an emotional appeat on board of a Land Rover Defender we all become...
TV show
,
integrated campaign
Sustainability
Client: Itaú Bank. Brief: Itaú was elected the most sustainable bank of the world and wants tell to people. Problem: For a bank, sustainability is more than...
TV
,
Integrated Campaign