http://www.lacroce.com.br Gaturamo - Daniel Lacroce Thu, 07 Mar 2013 15:21:27 +0000 http://www.lacroce.com.br en http://www.lacroce.com.br/Say-YES-to-the-summer http://www.lacroce.com.br/following/lacroce.com.br/Say-YES-to-the-summer Thu, 07 Mar 2013 15:21:27 +0000 Gaturamo - Daniel Lacroce 222150 With the concept "Say YES to the summer," we created the Pocket Beauty, a platform that offers women beauty information that they can take anywhere. On the Philips website, they can find tips on health and beauty provided by specialists. This way, we placed the Satinelle shavers as synonyms of freedom and convenience, two characteristics that every woman seeks in summertime. With an online campaign and dissemination in social networks, they watched the movie and could experience their own tribute to the YES at the Philips website. Created @ AgenciaClick Isobar <img src="http://payload.cargocollective.com/1/0/4346/222150/satinelle02_1.jpg" width="665" height="429" width_o="665" height_o="429" src_o="http://payload.cargocollective.com/1/0/4346/222150/satinelle02_1_o.jpg" data-mid="981386" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/222150/satinelle03.jpg" width="665" height="333" width_o="665" height_o="333" src_o="http://payload.cargocollective.com/1/0/4346/222150/satinelle03_o.jpg" data-mid="949554" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/222150/satinelle04_3.jpg" width="665" height="343" width_o="665" height_o="343" src_o="http://payload.cargocollective.com/1/0/4346/222150/satinelle04_3_o.jpg" data-mid="981889" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/222150/satinelle05_3.jpg" width="665" height="343" width_o="665" height_o="343" src_o="http://payload.cargocollective.com/1/0/4346/222150/satinelle05_3_o.jpg" data-mid="981944" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/222150/satinelle06_1.jpg" width="665" height="333" width_o="665" height_o="333" src_o="http://payload.cargocollective.com/1/0/4346/222150/satinelle06_1_o.jpg" data-mid="949597" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/222150/satinelle07_2.jpg" width="665" height="338" width_o="665" height_o="338" src_o="http://payload.cargocollective.com/1/0/4346/222150/satinelle07_2_o.jpg" data-mid="981890" border="0" align="left"/> Credits: Concept: Alexandre Lima, Daniel Lacroce, Fred Siqueira e Ricardo Diniz Creative VP: Raphael Vasconcellos Creative Director: Fred Siqueira Art Director: Daniel Lacroce Copywriter: Ricardo Diniz Design: Daniel Lacroce Film Production: Bossa Nova Films Sound Design: Bossa Nova Films Photographer: Bossa Nova Films Motion: Bossa Bossa Nova Films Programmer: Bossa Nova Films With the concept "Say YES to the summer," we created the Pocket Beauty, a platform that offers women beauty information that they can take anywhere. On the Philips... http://www.lacroce.com.br/Don-t-try-something-new http://www.lacroce.com.br/following/lacroce.com.br/Don-t-try-something-new Thu, 07 Mar 2013 15:19:26 +0000 Gaturamo - Daniel Lacroce 1198161 We decided to show that our beer Antarctica Sub Zero is the best alternative to cool off. So, we headed to the streets to prove that create another ways to escape the heat is not a very smart decision. The campaign began with teaser movies showing some crazy inventions such as Personal Ventilator, Air Conditioner Backpack and Portable Shower. Responsibility : concept, idea, creative direction, coordenation Created @ AgenciaClick Isobar Credits Creative Director: Juliana Constantino Associate Creative Director: Daniel Lacroce Copywriter: André Pinheiro, Nicholas Bergantin Art Director: Thiago Barbieri (Chuck) Produced by Geral filmes We decided to show that our beer Antarctica Sub Zero is the best alternative to cool off. So, we headed to the streets to prove that create another ways to escape... http://www.lacroce.com.br/Logotype-Collection-2010 http://www.lacroce.com.br/following/lacroce.com.br/Logotype-Collection-2010 Thu, 07 Mar 2013 15:19:05 +0000 Gaturamo - Daniel Lacroce 42823 <img src="http://payload.cargocollective.com/1/0/4346/42823/logotypes_2_3_4.gif" width="666" height="658" width_o="666" height_o="658" src_o="http://payload.cargocollective.com/1/0/4346/42823/logotypes_2_3_4_o.gif" data-mid="15304014" border="0" align="left"/> http://www.lacroce.com.br/Gaturamo http://www.lacroce.com.br/following/lacroce.com.br/Gaturamo Thu, 07 Mar 2013 15:18:58 +0000 Gaturamo - Daniel Lacroce 228363 Study of Brazilian indigenous art. <img src="http://payload.cargocollective.com/1/0/4346/228363/indian01_1024.jpg" width="1024" height="705" width_o="1480" height_o="1020" src_o="http://payload.cargocollective.com/1/0/4346/228363/indian01_o.jpg" data-mid="15838565" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/228363/indian02_1024.jpg" width="1024" height="705" width_o="1480" height_o="1020" src_o="http://payload.cargocollective.com/1/0/4346/228363/indian02_o.jpg" data-mid="15838569" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/228363/indian03_1024.jpg" width="1024" height="705" width_o="1480" height_o="1020" src_o="http://payload.cargocollective.com/1/0/4346/228363/indian03_o.jpg" data-mid="15838573" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/228363/indian04_1024.jpg" width="1024" height="705" width_o="1480" height_o="1020" src_o="http://payload.cargocollective.com/1/0/4346/228363/indian04_o.jpg" data-mid="15838576" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/228363/indian05_1024.jpg" width="1024" height="705" width_o="1480" height_o="1020" src_o="http://payload.cargocollective.com/1/0/4346/228363/indian05_o.jpg" data-mid="15838577" border="0" align="left"/> Study of Brazilian indigenous art. http://www.lacroce.com.br/You-too-get-ready-for-Brazil http://www.lacroce.com.br/following/lacroce.com.br/You-too-get-ready-for-Brazil Thu, 07 Mar 2013 15:18:56 +0000 Gaturamo - Daniel Lacroce 40044 Brazil is unique, a country of cultural diversity, rich scenarios in natural beauties, carnaval, soccer, colors and rhythms. Travel to Brazil is something that creates a great expectation for those who do not live there. How as a tourist prepares for his first trip to Brazil? Get ready for Brazil. A Embratur web series. Responsibility : concept, idea, coordenation, art direction Created @ AgenciaClick Isobar Credits: Creative VP: Raphael Vasconcellos Creative Director: Mateus Braga Associate Creative Director: Daniel Lacroce Concept: Daniel Lacroce, Bruno Barbieri Copywriter: Bruno Barbieri Art Director: Daniel Lacroce Brazil is unique, a country of cultural diversity, rich scenarios in natural beauties, carnaval, soccer, colors and rhythms. Travel to Brazil is something that... http://www.lacroce.com.br/Colors-from-Brazil http://www.lacroce.com.br/following/lacroce.com.br/Colors-from-Brazil Thu, 07 Mar 2013 15:18:55 +0000 Gaturamo - Daniel Lacroce 38794 Creation of the concept and pack’s design and illustration for the Digital Paper’s on-line campaign. The challenge was transmit confidence and environment awareness, approaching costumer and brand. Each basic weight of paper has a theme and different colors from Brazil. Responsibility : concept, idea, art direction Created @ Wunderman. <img src="http://payload.cargocollective.com/1/0/4346/38794/cores_11.jpg" width="670" height="734" width_o="670" height_o="734" src_o="http://payload.cargocollective.com/1/0/4346/38794/cores_11_o.jpg" data-mid="15835078" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/38794/xerox02.jpg" width="665" height="432" width_o="665" height_o="432" src_o="http://payload.cargocollective.com/1/0/4346/38794/xerox02_o.jpg" data-mid="166444" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/38794/xerox03.jpg" width="665" height="432" width_o="665" height_o="432" src_o="http://payload.cargocollective.com/1/0/4346/38794/xerox03_o.jpg" data-mid="166445" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/38794/xerox04.jpg" width="665" height="432" width_o="665" height_o="432" src_o="http://payload.cargocollective.com/1/0/4346/38794/xerox04_o.jpg" data-mid="166446" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/38794/xerox05.jpg" width="665" height="432" width_o="665" height_o="432" src_o="http://payload.cargocollective.com/1/0/4346/38794/xerox05_o.jpg" data-mid="166447" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/38794/xerox06.jpg" width="665" height="432" width_o="665" height_o="432" src_o="http://payload.cargocollective.com/1/0/4346/38794/xerox06_o.jpg" data-mid="166448" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/38794/xerox07.jpg" width="665" height="432" width_o="665" height_o="432" src_o="http://payload.cargocollective.com/1/0/4346/38794/xerox07_o.jpg" data-mid="166449" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/38794/xerox08.jpg" width="665" height="432" width_o="665" height_o="432" src_o="http://payload.cargocollective.com/1/0/4346/38794/xerox08_o.jpg" data-mid="166450" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/38794/xerox09.jpg" width="665" height="432" width_o="665" height_o="432" src_o="http://payload.cargocollective.com/1/0/4346/38794/xerox09_o.jpg" data-mid="166451" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/38794/xerox10.jpg" width="665" height="432" width_o="665" height_o="432" src_o="http://payload.cargocollective.com/1/0/4346/38794/xerox10_o.jpg" data-mid="166452" border="0" align="left"/> Creation of the concept and pack’s design and illustration for the Digital Paper’s on-line campaign. The challenge was transmit confidence and environment... http://www.lacroce.com.br/Petrobras-Biomapas http://www.lacroce.com.br/following/lacroce.com.br/Petrobras-Biomapas Thu, 07 Mar 2013 15:18:54 +0000 Gaturamo - Daniel Lacroce 1197939 Biomaps is a visual geomaped platform, which lets you discover and share knowledge about the ecosystems in the vicinities of petroleum provinces explored by Petrobras. Part of the platform is set inside Facebook: an interactive album where young audience can learn about the biodiversity of the Amazon Forest and the Atlantic Ocean. The challenge for the user is to complete the album with cards of various species of fishes, birds, reptiles and insects. To win the cards you need to interact with the content and other users on Biomaps. Awards: Festival Brasileiro de Publicidade 2010 - Bronze Responsibility : concept, idea, creative direction, coordenation, art direction Created @ AgenciaClick Isobar Credits: Creative Director: Juliana Constantino Associate Creative Director: Daniel Lacroce Art Director: Ricardo Dourado Copywriter: Ricardo Diniz Production: Taxi Labs Biomaps is a visual geomaped platform, which lets you discover and share knowledge about the ecosystems in the vicinities of petroleum provinces explored by... http://www.lacroce.com.br/Black-Eagle http://www.lacroce.com.br/following/lacroce.com.br/Black-Eagle Thu, 07 Mar 2013 15:18:50 +0000 Gaturamo - Daniel Lacroce 3462204 <img src="http://payload58.cargocollective.com/1/0/4346/3462204/black_eagle3_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload58.cargocollective.com/1/0/4346/3462204/black_eagle3_o.jpg" data-mid="17845772" border="0" align="left"/> http://www.lacroce.com.br/Crazy-for-TV http://www.lacroce.com.br/following/lacroce.com.br/Crazy-for-TV Thu, 07 Mar 2013 15:18:49 +0000 Gaturamo - Daniel Lacroce 56994 Concept art and style boards for Viacabo, one of the pioneers CATV in Brazil. <img src="http://payload.cargocollective.com/1/0/4346/56994/tv01_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/56994/tv01_o.jpg" data-mid="15834967" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/56994/tv02_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/56994/tv02_o.jpg" data-mid="15834968" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/56994/tv03_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/56994/tv03_o.jpg" data-mid="15834970" border="0" align="left"/>{ Concept art and style boards for Viacabo, one of the pioneers CATV in Brazil. { http://www.lacroce.com.br/The-Evolution-of-Species http://www.lacroce.com.br/following/lacroce.com.br/The-Evolution-of-Species Thu, 07 Mar 2013 15:18:46 +0000 Gaturamo - Daniel Lacroce 59292 Concept. This was the brief. To introduce the new Fiat Strada on the digital environment first was necessary to develop a concept and after to create new initiatives. So, we created a site full of experiences where users would embark on a sense journey, in which he browse in the time and space. Responsibility : concept, idea, art direction Created @ AgenciaClick Isobar <img src="http://payload.cargocollective.com/1/0/4346/59292/00_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/00_o.jpg" data-mid="15835290" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/01_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/01_o.jpg" data-mid="15835291" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/02_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/02_o.jpg" data-mid="15835292" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/03_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/03_o.jpg" data-mid="15835294" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/04_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/04_o.jpg" data-mid="15835295" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/05_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/05_o.jpg" data-mid="15835296" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/06_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/06_o.jpg" data-mid="15835297" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/07_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/07_o.jpg" data-mid="15835299" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/08_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/08_o.jpg" data-mid="15835301" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/09_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/09_o.jpg" data-mid="15835303" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/10_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/10_o.jpg" data-mid="15835306" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/11_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/11_o.jpg" data-mid="15835307" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/12_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/12_o.jpg" data-mid="15835309" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/13_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/13_o.jpg" data-mid="15835310" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/14_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/14_o.jpg" data-mid="15835311" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/15_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/15_o.jpg" data-mid="15835313" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/59292/16_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/59292/16_o.jpg" data-mid="15835314" border="0" align="left"/> Concept. This was the brief. To introduce the new Fiat Strada on the digital environment first was necessary to develop a concept and after to create new...