http://www.lacroce.com.br Gaturamo - Daniel Lacroce Fri, 11 May 2012 23:43:38 +0000 http://www.lacroce.com.br en http://www.lacroce.com.br/instamommys http://www.lacroce.com.br/following/lacroce.com.br/instamommys Fri, 11 May 2012 23:43:38 +0000 Gaturamo - Daniel Lacroce 3387133 Briefing: itaú wanted to do a tribute for Mother's Day. Mission: Shoot a mother. We invite brazilian mom's to send photos via Instagram. More than thousand mothers participated in only 3 days. Result: a tribute to the mom's of the Instagram for all other brazilian mothers on TV, cinema and internet. Responsibility : concept, idea, coordenation, art direction Created @ Africa Credits: Concept/ idea: Daniel Lacroce, Sleyman Khodor Associate Creative Director - Digital: Daniel Lacroce Art Director: Daniel Lacroce Copywriter: Sleyman Khodor Produced @ Molho.tv http://www.lacroce.com.br/Itau-Paperless http://www.lacroce.com.br/following/lacroce.com.br/Itau-Paperless Fri, 20 Apr 2012 17:51:21 +0000 Gaturamo - Daniel Lacroce 3245218 Client: Itaú Bank Brief: Engage the core target to change your habits. Switch the printed statement for the online balance. Insight: Use paper only when it's really worth it. Solution: To convince people, the idea was to take a back-door approach. For the first time in Brazil, we took an internet success to television, and this way of thinking is extended throughout the campaign for all media. Awards: Wave Festival 2012 - Bronze Responsibility : co-creative director of digital, coordenation, art direction. Created @ Africa Credits: Creative Director: Sergio Gordilho, Flavio Waiteman, Zico Farina, Jeferson Rocha Associate Creative Director - Digital: Daniel Lacroce Art Director: Daniel Lacroce, Jeferson Rocha, Iron Brito Copywriter: Zico Farina, Sleyman Khodor, Rodrigo da Mata http://www.lacroce.com.br/Ipanema-Rio http://www.lacroce.com.br/following/lacroce.com.br/Ipanema-Rio Thu, 05 Apr 2012 11:37:32 +0000 Gaturamo - Daniel Lacroce 3147303 Style boards for Ipanema Rio, for applications on the internet. <img src="http://payload42.cargocollective.com/1/0/4346/3147303/ipanema_portifas_finalissimo_6_1024.jpg" width="1024" height="655" width_o="1024" height_o="655" src_o="http://payload42.cargocollective.com/1/0/4346/3147303/ipanema_portifas_finalissimo_6_o.jpg" data-mid="16082881" border="0" align="left"/> http://www.lacroce.com.br/vamosjogarbola http://www.lacroce.com.br/following/lacroce.com.br/vamosjogarbola Wed, 28 Mar 2012 13:14:58 +0000 Gaturamo - Daniel Lacroce 3006442 Style boards for Itaú soccer, with the concept "let's play soccer" for applications on the internet. <img src="http://payload35.cargocollective.com/1/0/4346/3006442/bola04_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload35.cargocollective.com/1/0/4346/3006442/bola04_o.jpg" data-mid="15891468" border="0" align="left"/> http://www.lacroce.com.br/Logotype-Collection-2010 http://www.lacroce.com.br/following/lacroce.com.br/Logotype-Collection-2010 Wed, 14 Mar 2012 14:08:19 +0000 Gaturamo - Daniel Lacroce 42823 <img src="http://payload.cargocollective.com/1/0/4346/42823/logotypes_2_3_4.gif" width="666" height="658" width_o="666" height_o="658" src_o="http://payload.cargocollective.com/1/0/4346/42823/logotypes_2_3_4_o.gif" data-mid="15304014" border="0" align="left"/> http://www.lacroce.com.br/Gaturamo http://www.lacroce.com.br/following/lacroce.com.br/Gaturamo Tue, 28 Feb 2012 17:43:33 +0000 Gaturamo - Daniel Lacroce 228363 Study of Brazilian indigenous art. <img src="http://payload.cargocollective.com/1/0/4346/228363/indian01_1024.jpg" width="1024" height="705" width_o="1480" height_o="1020" src_o="http://payload.cargocollective.com/1/0/4346/228363/indian01_o.jpg" data-mid="15838565" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/228363/indian02_1024.jpg" width="1024" height="705" width_o="1480" height_o="1020" src_o="http://payload.cargocollective.com/1/0/4346/228363/indian02_o.jpg" data-mid="15838569" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/228363/indian03_1024.jpg" width="1024" height="705" width_o="1480" height_o="1020" src_o="http://payload.cargocollective.com/1/0/4346/228363/indian03_o.jpg" data-mid="15838573" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/228363/indian04_1024.jpg" width="1024" height="705" width_o="1480" height_o="1020" src_o="http://payload.cargocollective.com/1/0/4346/228363/indian04_o.jpg" data-mid="15838576" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/228363/indian05_1024.jpg" width="1024" height="705" width_o="1480" height_o="1020" src_o="http://payload.cargocollective.com/1/0/4346/228363/indian05_o.jpg" data-mid="15838577" border="0" align="left"/> http://www.lacroce.com.br/Nao-Adianta-Inventar http://www.lacroce.com.br/following/lacroce.com.br/Nao-Adianta-Inventar Tue, 28 Feb 2012 17:39:53 +0000 Gaturamo - Daniel Lacroce 1198161 São Paulo, unbearable summer, you are in town working instead of being at the beach. Thinking about it, we decided to prove that Antarctica Sub Zero makes the difference in the summer and is the best way to combat the heat. Cool, but how? Showing that invent other ways to escape the heat is not very smart. The action starts in the streets. With some very unconventional inventions to cool off: Personal Ventilator, Air Conditioner Laptop Back Pack and shower. People can participate to a cultural contest. Just answer the question: What would you do to leave Antarctica Sub Zero even more refreshing and enjoy with your party? Three best ideas win an exclusive refrigerator with Antactica Sub Zero. Now, Antarctica Sub Zero is the best way to combat the heat. Responsibility : concept, idea, creative direction, coordenation, art direction Created @ AgenciaClick Isobar Credits Creative Director: Juliana Constantino Associate Creative Director: Daniel Lacroce Copywriter: André Pinheiro, Nicholas Bergantin Art Director: Thiago Barbieri (Chuck) Produced by Geral filmes http://www.lacroce.com.br/You-too-get-ready-for-Brazil http://www.lacroce.com.br/following/lacroce.com.br/You-too-get-ready-for-Brazil Tue, 28 Feb 2012 17:39:52 +0000 Gaturamo - Daniel Lacroce 40044 Brazil is unique, a country of cultural diversity, rich scenarios in natural beauties, carnaval, soccer, colors and rhythms. Travel to Brazil is something that creates a great expectation for those who do not live there. How as a tourist prepares for his first trip to Brazil? Get ready for Brazil. A Embratur web series. Responsibility : concept, idea, coordenation, art direction Created @ AgenciaClick Isobar Credits: Creative VP: Raphael Vasconcellos Creative Director: Mateus Braga Associate Creative Director: Daniel Lacroce Concept: Daniel Lacroce, Bruno Barbieri Copywriter: Bruno Barbieri Art Director: Daniel Lacroce http://www.lacroce.com.br/Petrobras-Biomapas http://www.lacroce.com.br/following/lacroce.com.br/Petrobras-Biomapas Tue, 28 Feb 2012 17:39:49 +0000 Gaturamo - Daniel Lacroce 1197939 Biomaps is a visual geomaped platform, which lets you discover and share knowledge about the ecosystems in the vicinities of petroleum provinces explored by Petrobras. Part of the platform is set inside Facebook: an interactive album where young audience can learn about the biodiversity of the Amazon Forest and the Atlantic Ocean. The challenge for the user is to complete the album with cards of various species of fishes, birds, reptiles and insects. To win the cards you need to interact with the content and other users on Biomaps. Awards: Festival Brasileiro de Publicidade 2010 - Bronze Responsibility : concept, idea, creative direction, coordenation, art direction Created @ AgenciaClick Isobar Credits: Creative Director: Juliana Constantino Associate Creative Director: Daniel Lacroce Art Director: Ricardo Dourado Copywriter: Ricardo Diniz Production: Taxi Labs http://www.lacroce.com.br/We-live-to-tell-stories http://www.lacroce.com.br/following/lacroce.com.br/We-live-to-tell-stories Tue, 28 Feb 2012 17:39:44 +0000 Gaturamo - Daniel Lacroce 42249 With the concept " We live to tell stories" , we wanted to position the brand with an emotional appeat on board of a Land Rover Defender we all become storytellers. Starting with a TV series on Discovery Travel & Living, a channel with a great appeal to the target, we launched a brand entertainment action also involving website, online and offline campaigns, out of home, direct marketing, among others. Awards: Cannes Lions 2009, Silver Responsibility : coordenation, art direction Created @ Wunderman. <img src="http://payload.cargocollective.com/1/0/4346/42249/land01_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/42249/land01_o.jpg" data-mid="15835690" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/42249/land02_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/42249/land02_o.jpg" data-mid="15835692" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/42249/land03_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/42249/land03_o.jpg" data-mid="15835695" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4346/42249/land05_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/4346/42249/land05_o.jpg" data-mid="15835700" border="0" align="left"/> Credits Concept: Adriano Abdalla, Rodrigo Jatene Creative VP: Eco Moliterno Creative Director: Adriano Abdalla, Rodrigo Jatene Media Director: Fabiana Baraldi Art Director: Rodrigo Jatene, Marcelo Zampini, Daniel Lacroce, Guilherme Médici Copywriter: Adriano Abdalla, Rodrigo Cavalcanti, Renato Duó Designer: Bruno Parlato, Rafael Willians, Luiz Paulo Alegrethi, Daniel Lacroce, Guilherme Médici Motion: Ricardo R2 Martins, André Finhana, Maurício Reis, Ricardo Chapira, Priscila Garcia Programmer: Ivan Martinez, Marcelo Nishio Produced by: Fuego Digital Executive Director: Michel Gubeissi Director & Screenplay: Helga Simões Producer: Talita Campos 3D + Motion Design: Felipe Machado